WNBC.com or WNBC4.com is an extension of the television station, it’s not a real scaled game. We don’t want to play just in that game. We want to play in the entire New York or Chicago or Los Angeles or whatever city you want to call it online media space and we can’t do that by just limiting ourselves to the call letters of our traditional analog TV station.
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| — | NBCU chief Jeff Zucker explaining why NBC stations abandoned call letters in online branding. When WNBC.com relaunched last year, it rebranded to NBCNewYork.com. (via lostremote) |
